- Develop a marketing strategy
The most successful brands you see on social media have strategies that determine what they need to post when to do it and who to target. You do not just make a post with a price tag and expect it to generate a sale. You do not have to craft a complicated strategy but something that you can follow without creating unnecessary pressure. Just determine the number of posts that you need to make in a week, the time and you are good to go. Some of your posts should educate and inform your followers as they need actionable tips that they can apply on a daily basis.
- Get some automation tools
Balancing between work and marketing may not be that simple as some people tend to imagine. It needs a lot of dedication and sometimes you may find yourself overwhelmed by some tasks. Hiring a full-time social media manager may seem like a prudent idea but also remember that it comes at a cost. You can escape all this hassle by automating some functions such as posting, engaging followers and looking for new ones. https://incomeartist.com/top-twitter-automation-tools/ has some of the best tools that can come in handy.
- Work with influencers
Do not expect overnight success when you try social media marketing. It takes lots of effort to succeed in this area and networking and collaborating with the right people. Influencers are the magic pill when it comes to social media marketing especially on Twitter. These are the kind of people with thousands or millions of followers and this increases the chances of reaching more people. You can work out a plan where they promote your brand or mention it when they are making regular tweets. Look for a few of them on your niche and you are good to go.